Lots of people think that sustainable development means protecting the
environment. What is it exactly?
Sustainability often does include protecting the environment, but is also
a lot more comprehensive: environmental issues do play a very important
role, but so do economic and social challenges. One of the reasons for
thinking that sustainability means protecting the environment probably
comes from the fact that environmental challenges have now been
added to the economic (and now social) criteria in the overall company or
organisation management approach. However, it has not replaced them!
Let’s use an example to really help understand the issue. Today, there